From 'Ryokan' to 'Global Ryokan'

At The Ryokan Collection, our mission is to build a presence that is equal to that of any luxury hotel brand in the world, and we continue to expand our presence in the global hospitality industry. We are Japan’s first luxury “Ryokan” (traditional Japanese inn) consortium, with a membership that now totals 53 Ryokan and hotels, all of which meet our strict criteria and have been carefully evaluated by our staff. To introduce Japan’s wonderful Ryokan Culture and culture to the world, our services include extensive overseas marketing, which would be difficult or impossible for a small, independent Ryokan. The core business of our company is to help develop local economies and promote cultural industries with Ryokan at their center by introducing Japanese culture appropriately to the world.

Scope of Service

1. Sales - Key Account Management

Corporate & Leisure

• Focus on luxury travel agencies and consultants to drive incremental business
• Maximize/Maintain brochure inclusions into Major tour programs
• Maximize corporate business through BTM, In-house agent, global contract etc.

MICE and Groups

• Raise brand awareness through our network, 3000 MICE retail offices and organizers to drive incremental MICE business

2. Call Center/Concierge Operations

Objectives

• Drive incremental revenue through direct bookings from your targeted customers
• Provide professional/reliable service in Japan by well-trained Concierge staff
• Maximize corporate business through BTM, In-house agent, global contract etc.
• Grasp the attention of Japanese HNWI customers by launching “Concierge Desk” in Japan which offers superior quality and a wider range of services than major competitors

3. PR / Marketing

Marketing Services

• Market research
• Prospects profiling
• Marketing programs design, production and execution
• Marketing plan development
• Market intelligence
• Media Clippings

Partnership Marketing

1. Joint promotion with major credit card companies.
2. Joint Promotion with major Japanese airlines.
3. Tactical promotion with Insurance company/Car dealers etc to maximize incentive groups
4. Tie-up promotions with various HNWI organizations; Doctors, Lawyers, Private bank, clubs etc. Unique promotion with Japanese hi-end Ryokans – The Ryokan Collection in order to raise the awareness among their Japanese customers. International Hotels & Events Rep.

We offer consulting services, making use of our know-how on sales and marketing to reach out to wealthy foreign travelers. We support the branding and marketing activities of companies and local government by using our extensive network of over 100,000 foreign Ryokan Collection members, as well as 3,000foreign media and travel consultants.

Japanese culture is highly evaluated around the world, and our mission is to attract foreign travelers who understand the value of rich culture and unique experiences to come to Japan for a visit. We hope to see a Japan whose every region has regained inspiration and vigor. Then the world will take notice, and Japan will again shine as one of the most sophisticated countries in the world. Furthermore, the Japanese people will regain their confidence and exert efforts toward creating a renewed, vigorous Japan.