-
R Project Incorporated
-
THE RYOKAN COLLECTION
~From 'Ryokan' to 'Global Ryokan'~
At The Ryokan Collection, our mission is to build a presence that is equal to that of any luxury hotel brand in the world, and we continue to expand our presence in the global hospitality industry. We are Japan’s first luxury “Ryokan” (traditional Japanese inn) consortium, with a membership that now totals 50 small Ryokan and hotels, all of which meet our strict criteria and have been carefully evaluated by our staff.
To introduce Japan’s wonderful “omotenashi (traditional hospitality) culture” to the world, our services include extensive overseas marketing, which would be difficult or impossible for a small, independent Ryokan. The core business of our company is to help develop local economies and promote cultural industries with Ryokan at their center by introducing Japanese culture appropriately to the world.
Category Name of Ryokan Heritage Hiiragiya（Kyoto）/ Kotohira-Kadan（Takamatsu）/ Sumiya（Kyoto）/ Ryokan Kurashiki（Kurashiki）/ Wanosato（Takayama）/ ryugon（Echigoyuzawa） Traditional Beniya Mukayu（Ishikawa）/ Gora Kadan（Hakone）/ Kifu No Sato（Yunogo）/ Myojinkan（Matsumoto）/ Nakanobo Zuien（Arima）/ Ochikochi & Villa (Tomonoura）/ Otanisanso (Yamaguchi）/ Seiryuso（Shimoda）/ Senjuan（Minakami）/ Shinsen（Miyazaki）/ Takefue（Aso）/ The Kayotei（Ishikawa）/ Yagyu no sho（Syuzenji）/ Yama no chaya（Hakone） Contemporary ATAMI Kaihorou（Atami）/ Atami Sekaie（Atami）/ Auberge Maki no Oto Kanazawa（Kanazawa）/ Auberge Maki no Oto Toyama（Toyama）/ Bettei Otozure（Yamaguchi）/ Fufu Atami（Atami）/ Fufu Hakone (Hakone）/ FUFU Karuizawa（Karuizawa）/ Fufu Kawaguchiko（Yamanashi）/ FUFU Kyoto（Kyoto）/ FUFU Kyu-Karuizawa（Kyu-Karuizawa）/ FUFU Nara（Nara）/ FUFU Nikko（Nikko）/ Hakone Ginyu（Hakone）/ Hakone SUISHOEN（Hakone）/ Hanamurasaki（Yamanaka Onsen）/ Higashiyama Shikikaboku (Kyoto）/ Hotel Ridge（Tokushima）/ Naoshima Ryokan ROKA(Naoshima）/ Sazane（Minamiboso）/ Takinoya（Noboribetsu）/ The Hiramatsu Hotels & Resorts Atami（Atami）/ The Hiramatsu Hotels & Resorts Kashikojima（Mie）/ The Hiramatsu Hotels & Resorts Sengokuhara（Hakone）/ The Hiramatsu Karuizawa Miyota(Karuizawa)/ The Hiramatsu Kyoto（Kyoto）/ THE SHINRA（Tateyamaonsen）/ Villa Rakuen（Awaji）/ Zaborin（Niseko）/ Zagyosoh（Izu） -
Luxury DMC
The new DMC brand “ZENSES: Japan Ultimate Experience,” the services that luxury travelers need will be readily available to overseas travel consultants, travel agents and individual travelers.
The service will feature tailor-made itineraries for each customer.
The brand name, “ZENSES,” is derived from two words, “Zen” and “Senses.” “Zen” expresses the cornerstone of Japanese spirituality, and “Senses” emphasizes the inspiration from undiscovered unique travel experiences.
R Project Incorporated provides THE RYOKAN COLLECTION’s network of international luxury travelers. As one of the largest travel agencies in Japan, H.I.S. brings its extensive background in making travel arrangements, its robust marketing capabilities.“ZENSES: Japan Ultimate Experience” aims to offer the most exclusive services in Japan, as a DMC brand, by utilizing both companies’ strengths in their respective specialized fields.
-
Scope of Service
International Hotels & Events Rep.
1. Sales - Key Account Management
Corporate & Leisure
・Focus on luxury travel agencies and consultants to drive incremental business
・Maximize/Maintain brochure inclusions into Major tour programs
・Maximize corporate business through BTM, In-house agent, global contract etc.MICE and Groups
・
Raise brand awareness through our network, 1000 MICE retail offices and organizersto drive incremental MICE business
2. Call Center/Concierge Operations
Objectives;
・Drive incremental revenue through direct bookings from your targeted customers
・Provide professional/reliable service in Japan by well-trained Concierge staff
・Maximize corporate business through BTM, In-house agent, global contract etc.・
Grasp the attention of Japanese HNWI customers by launching “Concierge Desk” in Japan which offers superior quality and a wider range of services than major competitors
3. PR / Marketing
Marketing Services
・FMarket research
・Prospects profiling
・Marketing programs design, production and execution
・Marketing plan development
・Market intelligence
・Media ClippingsPartnership Marketing
1.Joint promotion with major credit card companies; AMEX, VISA, DINERS etc. 2.FFP promotion with Japan Airlines – Double/Triple mile campaign for Business and First class passengers, Purchase miles and present it to group organizers for group promotion etc.
3.Tactical promotion with Insurance company/Car dealers etc to maximize incentive groups
4.Tie-up promotions with various HNWI organizations; Doctors, Lawyers, Private bank, clubs etc.
5.Unique promotion with Japanese hi-end Ryokans – The Ryokan Collection in order to raise the awareness among their Japanese customers. – 32 ryokans, 450K Japanese affluent customers an annual. -
-
Consulting
We offer consulting services, making use of our know-how on sales and marketing to reach out to wealthy foreign travelers. We support the branding and marketing activities of companies and local government by using our extensive network of over 60,000 foreign Ryokan Collection members, as well as 2,000 foreign media and travel consultants.
Japanese culture is highly evaluated around the world, and our mission is to attract foreign travelers who understand the value of rich culture and unique experiences to come to Japan for a visit. We hope to see a Japan whose every region has regained inspiration and vigor. Then the world will take notice, and Japan will again shine as one of the most sophisticated countries in the world. Furthermore, the Japanese people will regain their confidence and exert efforts toward creating a renewed, vigorous Japan.
Our Client
Public Sector:
Ministry of Economy, industry and Trade
Japan Tourism Agency
Reconstruction Agency
Government of Hokkaido
City of Kyoto
Kawaba Village, Gunma
Obuse, Nagano Prefecture
Japan Luxury Travel Alliance
Private Sector:
Cooperative Association for Promotion of Kanazwa Kaga Maki-e
Kifune Cosmetics
Nagai Sake Brewery etc